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Re-branding work for OGaming's Las Vegas Casino across website and marketing material. Inspired by the Rat Pack of Las Vegas.

The brief was to represent a moody, dark, exclusive Vegas nightlife while attracting a wider audience and in-keeping with the company's brand colours of red, black and gold. Classy attire (fedora hats, high-rise trousers), a femme fatale in arm, exclusive casinos, splashing the cash.

The branding project consisted of a new logo, a mascot, new brand guidelines, 10 bespoke header illustrations and site-wide website templates.

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